Case Study

Intro

A project to reimagine the Seatcraft Diamante’s Amazon A+ content with a lighter, lifestyle-driven look for broader appeal.

Challenge

The existing A+ presentation leaned heavily into a dark, masculine “man cave” aesthetic. While it highlighted key features through thumbnails, the small size limited their impact. The overall look narrowed the audience instead of appealing to families or casual buyers.

Objective

Reimagine the product presentation to:

• Broaden appeal beyond dedicated home theater enthusiasts.

• Create a lighter, more inviting aesthetic.

• Highlight features with clear, benefit-driven messaging.

• Deliver an Amazon A+ hero, feature callouts, and video concept.

My Approach

Hero Image: Designed a bright, lifestyle-focused hero image showing the Diamante in a cozy, modern living space. Kept text minimal (logo + collection name).

• Lifestyle Context: Added props (blanket, coffee cup, warm lighting) to shift tone toward family-friendly comfort instead of “techy man cave.”

• Feature Callouts: Reworked copy to focus on benefits, not just features. Example:

  • Power Headrest → “Find your perfect position”

  • USB-A & USB-C → “Keep every device powered and within reach”

• Product Video: Produced a short feature-focused video with voiceover, highlighting the Diamante’s key functions in sequence.

• Scroll Simulation: Built a mock Amazon product page to demonstrate how the redesigned A+ content would look in context while scrolling.

Hero Image

Callouts

Videos